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A web design studio for special needs.

Touchpoint between brand and user. We develop digital presences that strengthen brands, build trust, and increase conversions.

Identity Lab and web design

Our studio is located in the heart of Vienna and, as a digital agency, offers everything from a single source - from the initial idea to implementation. We see ourselves as a reliable partner for our customers, supporting projects with high quality, comprehensive know-how, and a young, dynamic team of experts who work with creative ideas and offer individual support. Customers from Graz also benefit from our services.

Web design is a comprehensive area that includes much more than just visual design. The term web design describes the planning, development and implementation of a modern website design (website design), whereby the first impression is crucial. Creative ideas and a clear idea form the basis for a successful project. Essential elements of a website design are: layouts, colours, fonts, lines, navigation, texts, images, functions and all content. These elements ensure an engaging user experience on all devices, from desktops to smartphones.

We focus on structured planning and clearly defined steps in the web design process to implement each project efficiently and purposefully. Our services include domains, hosting, technical support, transparent pricing and comprehensive marketing solutions. If visitors do not find the content they are looking for, they quickly switch to other websites - which is why we focus on user navigation and the quality of the content.

Introduction to Web Design

Web design is the heart of any successful digital presence. The design, creation, and ongoing maintenance of websites are crucial for engaging visitors and building long-term brand loyalty. A professional web designer brings not only creative expertise but also experience in implementing modern websites that are both visually compelling and technically up-to-date. Targeted editing and continuous optimisation ensure that a company's website not only looks great but also excels in terms of SEO and user experience. This makes online success a reality, and the brand remains in the minds of the target audience.

Websites and Their Importance

A website is far more than just a digital business card—it is the central element of a company's or brand's online identity. It presents content, products, and services and significantly shapes its external image. A strong web design partner ensures that the website is not only functional but also uniquely designed and reflects the company's values. Thus, the website becomes the engine of online success, helping to attract new visitors and delight existing customers.

Strategy & Consulting

Our projects start with a clear understanding of target groups, brand values ​​and business goals.
Careful planning is crucial to the success of any web design project. During the consultation process, we go through the individual steps with you, from the initial idea through conception to implementation. The focus of our advice is to develop a specific concept that optimally represents your brand. We manage each web design project individually to ensure tailor-made solutions. Our team has the necessary know-how to implement even complex requirements professionally. Our experts are available to advise you throughout the entire process. As a digital agency, we offer you comprehensive services from strategy to implementation. Our focus is always on your goals and needs to achieve an optimal result.

UX & UI Design

Our award-winning projects (including Red Dot Awards) ensure that your website is not only aesthetically pleasing but also intuitive to use.

Development and implementation

We rely on WordPress and modern page builders; we program the rest ourselves, making us flexible, scalable, and future-proof.
We rely on WordPress and modern page builders, we program the rest ourselves and are therefore flexible, scalable and future-proof.

Programming individual web designs allows us to create tailor-made solutions for every requirement.

By using AI, layouts, content and sections can be created efficiently and adapted to different requirements.

Identity Lab offers all services relating to web design, programming and support from a single source.

We manage domains and ensure optimal performance and security for your website with high-performance hosting.

Our web designs are optimized for all devices, especially smartphones, to ensure a seamless user experience.

Optimally designed pages improve the user experience and support search engine optimization.

We work with experienced web designers and guarantee the highest quality in every project.

Long-term support and ongoing support are an integral part of our offering.

For each project we develop individual solutions that are tailored to your goals and requirements.

Optimization & Support

Including SEO-optimized content, GDPR-compliant solutions, fast loading times, and long-term support.
Including SEO-optimized content, GDPR-compliant solutions, fast loading times and long-term support. Additionally, we offer technical support and ongoing support to ensure optimal performance of your website. Our solutions are individually tailored to your needs. We attach particular importance to the highest quality when optimizing and maintaining your website.

Technologies & Features

  • WordPress & WooCommerce

    Content-Management-Systeme

    Content management systems (CMS) such as WordPress are the basis for flexible and efficient management of website content. They enable companies to create, edit and keep content up to date independently - without any programming knowledge. A web designer supports the selection and implementation of the right CMS, optimally tailored to the brand's requirements and the company's goals. This means the website always remains up-to-date, relevant and offers visitors a convincing user experience.

    Online-Shops

    Online shops are now indispensable for companies that want to offer their products or services directly on the Internet. The design and implementation of a successful online shop requires special expertise in the areas of e-commerce, SEO and user navigation. An experienced web designer develops individual solutions that are not only visually impressive but also enable a smooth and secure purchase process. This creates an online shop that optimally presents the brand, strengthens customer trust and sustainably increases sales.

  • Multilingual Websites
  • Core Web Vitals Optimisation
  • SEO & Tracking Integration
  • Newsletters, Forms & Interfaces
  • Custom Animations
  • Database Integration
  • GDPR Compliant
  • WCAG Compliant

Advantages of using us as a website agency

  • Exceptional websites

  • Combination design and branding

  • Work on content, form, and technology

  • Full service: all services related to design, programming and digital solutions from a single source
  • International experience on-site in Vienna

  • Personal advice & transparent process

You want to talk about your project and your website – we do too :)
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Design Check

We analyse your existing design, concept, or website and provide concrete recommendations for action – free of charge, without obligation, and personally.
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