Precise technology with precise communication.

Logo

The old logo has been revised. The claim has been renewed.

This picture shows a photo of the Identity Lab workshop on USP at Trob.

In the workshop, the USP was defined according to customer groups.

Trob provided employees from various departments for the workshop.

At the beginning of our collaboration with Trob, we conducted extensive research on national and international market participants and organized a series of workshops to develop target groups, brand values, product categories, and customer promises.

The results were summarized in a comprehensive communication strategy. Based on this, the company’s visual identity was developed. The logo was revised, and photographs, illustrations, and communication materials were created.

This image shows a photo of a workshop poster by Identity Lab on the topic of target groups at Trob.

Workshop poster to define target groups.

The Communication Strategy included a plan to restructure the communicative measures.

Definition of the brand DNA and the characteristics of the offer and service.

Market and competitor analysis of carbide production in the German market.

Marken Bully’s Eye

The Maken-Bulls-Eye is a framework that shows what makes a brand special, what arguments it uses and what customers think about this brand.

This image shows an illustration of Identity Lab for the customer Trob.

Illustrations

All production areas received independent illustrations addressing the production method’s essence.

This photo shows many small metal parts.

Precision parts from Trob meet the highest quality standards.

Precision parts from Trob are manufactured in different materials.

Trob works with an accuracy of up to 1 µm.

This picture shows Harald Stefan Winter, Work Preparation, Quality Management and Complaint Processing at Trob.

Stefan Winter. Work preparation & quality management at Trob.

Trob possesses extensive expertise in various manufacturing processes and utilizes high-quality materials. The company designs custom manufacturing workflows that align with the needs and visions of its customers.