Blog Post In diesem Interview spricht Philip Reitsperger über seine Inspirationsquellen, die Herausforderungen bei der Entwicklung der Website, die mit dem Red Dot ausgezeichnet wurde und über seine Gedanken über den Gewinn eines der weltweit renommiertesten...
Blog Post by Philip Reitsperger and Manuel Wegrostek | Aug 28, 2023 The buzz surrounding generative AI has become inescapable in today’s evolving technological landscape. Conversations about its potential and impact fill news articles, social media feeds, and...
Blog Post Fees for creative services are usually calculated by two factors: a part for the creative service, the performance fee, and a piece for using the work, the usage fee. This circumstance is often difficult for customers to understand. After all, why should you...
Blog Post A bit crazy but true: We are proud and delighted to announce that we will be receiving the Red Dot Award 2023 for www.identitylab.at on November 3rd, 2023, in Berlin. The Red Dot Award – A recognition of excellence in design The Red Dot Award,...
Blog Post Developing products or services that meet the needs and preferences of specific segments of society can be challenging. In this article, we introduce four upper-class personalities. Each has different characteristics that help better understand their needs...
Blog Post According to a report by the Guardian, Adidas took action against the grassroots movement Black Lives Matter. After a public outcry, however, Adidas immediately withdrew its opposition a few days later. The subject of the dispute is three stripes that appear...
Blog Post The artificial intelligence Dall E 2 generates controversy. Photographers, illustrators and designers feel threatened. What is Dall E 2? DALL-E is an artificial intelligence developed by OpenAI, a company focused on AI research and deployment. OpenAI’s...
Blog Post Discover how we assisted a client in recovering their hacked website. Learn valuable tips for dealing with a website hack and safeguarding your online presence. Cyber attacks are no longer the exception but the rule in today’s digital landscape....
Blog Post Which design disciplines bring which advantages? 8 design disciplines to help you differentiate yourself in the market. Branding: The foundation of a brand’s identity. The concept of branding, or using a name, symbol, or design to identify a product or...
Blog Post The topic of SEO is difficult for most to understand. What’s the point? Who benefits? What does it do? Is it possible without it? What is SEO? The abbreviation SEO stands for search engine optimisation. SEO describes the practice of getting the best...
Blog Post Since the end of 2020, we have been supporting the Bavarian family-owned company Trob in its brand development. At the beginning of our work, we created a solid communication strategy. What is a communication strategy? The term communication strategy is...
Blog Post House, Neighborhood, Empire: Brand Architecture: What models are there? What are the advantages and disadvantages? What is brand architecture and what is it for? Brand architecture refers to the strategic structure of offerings, products, and labels within...
Blog Post Find out how medium-sized companies can benefit from branding. Discover the advantages of modern communication. What does branding mean? Branding refers to the strategic development of a brand identity. The aim of branding is to establish a distinct and...
Blog Post Coherence and consistency: These factors determine how messages are perceived across different channels. What is coherence and consistency in communication? Coherence in communication refers to the structural quality of content. When the content logically...
Blog Post For the development of communication, it is essential to have knowledge about target groups and their behaviour when using media. Where and how? Socio-economic milieu studies provide an overview. People’s desires are closely connected to their social...
Blog Post Discover valuable tips for successful communication through active listening, appreciation, and thoughtful perspective. Enhance your communication skills now! First of all, what is communication? In literature, communication is defined as the exchange of...
Blog Post Below, you will find basic ideas for resource planning in the communication of medium-sized businesses. Communication goals! This is important! Defining communication goals is often a challenge for medium-sized businesses. The focus is often on “the...
