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transformative communication & design
Communication for forward-looking brands and companies.
Content, strategy, design: we work in a connective way.
Musikverein Vienna
Experience the world of classics up close.
With its new Musikverein Multimedia platform, the Musikverein Wien offers a unique digital experience for classical music lovers and music enthusiasts.
Youth Hotel Carinth
From grey energy to colourful profit.
A concept that meets the challenge of preserving the patina of the Carinth Youth Hotel and bringing in a breath of fresh air.
The Posthumanist
A magazine from a superhuman perspective.
The Posthumanist features art, design, technology and writing from more-than-human perspectives, inviting readers to imagine what living together on planet Earth could be.
Young Austria
A hotel transforms the future of hospitality.
A future concept for the hotel industry in Lungau.
Wiener Musikverein
Renewal of an institution’s digital presence.
A traditional concert hall in Vienna is renewing its digital communication.
Denk and Umgeher tax consultancy
Tax consulting 2024: Modern and contemporary.
Ballot-Flurin
The harmonious combination of craftsmanship and design.
Concept
Trob GmbH
Precise technology with precise communication.
Blank Manuskript
Album artwork for Austrian prog rock.
graphic design
Kastner Ag
How do you bring a 120-year-old print shop into the future?
nonconform
Combining digital and analog communication channels?
How participatory architects strive for consistency in communication.
Get ready for an exciting launch in January 2025! It’s all about “brain health”.
The visual diary: impressions from our work.
Services
Holistic communication? Define, Create, Implement.
Our approach to communication work consists of three areas that build on each other, which together ensure more efficiency:
Identity and Design Development.
We design the character and appearance of brands, projects, restaurants, service providers and locations based on a strategic orientation.
Blog Posts
Pay twice? Performance and Usage.
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Identity Lab wins the coveted Red Dot Award 2023.
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Persona UX: What does the upper middle class think?
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Adidas vs civil society? Trademarks and law!
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The worst nightmare of the creative class? DALL· E 2!
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cyber attack? 4 steps to secure a website!
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These 8 design disciplines help differentiate products.
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Everything about SEO 2023 if you don’t want to know anything.
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Strategy and communication for SMEs.
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The Kingdom of God: Brand Architecture.
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An introduction to the world of branding
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Lost in translation in communication?
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Cats and dishwashing liquid: what do humans want?
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6 effective methods for successful communication
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Rich Uncle Pennybags: budgets and resources?
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Drinks, interesting people and inspiring conversations?
From February 2023 we will invite you to our design studio in Vienna twice a year. We’ll provide drinks and music while you bring your exciting topics, openness and willingness to discuss.
Coming by?
Founded by Philip Reitsperger, our studio works with a network of people.
Philip’s interest in communication is built on telling engaging content that works in context. Design is essential, no question, but content, rhythm, and environment determine whether a design solution works.
Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.
Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.
